How to set up a referral program in WooComerce in simple steps?

With a referral program for WooCommerce, you can not only increase customer retention but also acquire customers effortlessly.

In addition to increasing your sales, Word-of-mouth marketing for WooCommerce can also establish brand authority and help you build a community of loyal customers.

With the help of the best referral plugins in WooCommerce, you can easily create a WooCommerce referral program. In this blog, we have discussed the benefits, tips, and easy ways to set up a WooCommerce customer rewards program.

What is a WooCommerce Referral Program?

A WooCommerce referral program is a way of rewarding your existing, loyal customers for bringing new customers and sales through word-of-mouth marketing.

Referral marketing in WooCommerce is one of the best ways to increase your customer base. When a customer signs up to be your referral partner, a unique referral code or link is assigned to them. They can promote your products to their friends and family who can use the unique code to make the purchase. This way referral sales can be tracked and the customer will be duly rewarded.

Using the WooCommerce referral system, you can reward your referral partners with commission in the form of store credit, cash, gift card, etc. Another the most effective form of WooCommerce referral reward is loyalty points.

In WooCommerce loyalty and referral programs, apart from rewards for referrals, customers will also receive incentives for returning to shop again with the WooCommerce store.

By combining both loyalty and referral programs for WooCommerce, you can achieve customer retention, conversion as well as sale.

Benefits of Having WooCommerce Loyalty and Rewards for eCommerce Growth

The top benefits of having rewards and referral programs in WooCommerce are:

1. Increasing customer retention by encouraging customers to return by offering valuable rewards. Incorporating WooCommerce customer retention strategies ensures customers feel valued and motivated to purchase again.
2. Building brand advocates by turning happy customers into ambassadors. By rewarding their efforts, you can motivate them to eagerly promote your store to their friends and family. This way, the WooCommerce referral program can expand your store reach.
3. With repeat purchases through rewards, your store benefits from continuous sales. Customers willing to use the benefits to the fullest will bring more customers as well and increase sales.
4. WooCommerce referral programs enable sustainable customer acquisition. New customers brought in through referrals often trust your store more. This will lead to higher conversions and long-term loyalty.
5. These rewards and referral programs in WooCommerce can significantly improve customer lifetime value. Through meaningful engagement and repeat interactions, you can boost eCommerce growth with referral rewards.

When implemented strategically, increasing eCommerce revenue through WooCommerce referral systems can be easy, scalable, and consistent.

How to Set Up a Referral Program on WooCommerce?

To set up a referral program on WooCommerce, follow these 6 easy steps:

• Step 1: Install “WPRelay”, the Best Referral Plugins for WooCommerce
• Step 2: Create a Referral Program in WooCommerce
• Step 3: Set WooCommerce Customer Incentives
• Step 4: Create Unique Referral Codes in WooCommerce
• Step 5: Pay Customer Rewards in WooCommerce
• Step 6: Track Referral Program Performance

Step 1: Install “WPRelay”, the Best Referral Plugins for WooCommerce

To effortlessly create a WooCommerce referral program and automate all its functions, the best approach is to use a referral plugin.

While there are many best referral plugins in WooCommerce, one that makes the task at hand easy is WPRelay.

WPRelay lets you handle every referral and affiliate marketing task from a unified dashboard.

To install WPRelay,

• Download WPRelay
• Go to WordPress dashboard -> Plugins -> Add New -> Upload Plugin.
• Upload the WPRelay zip file.
• Select “Install now.

Now you are all set to automate your referral marketing campaign.

Step 2: Create a Referral Program in WooCommerce

Once you have successfully installed WPRelay, you can seamlessly create your first WooCommerce referral program.

You can simply click Create Program and you will be led to the program creation page. By entering all the important details of the program like name, description, commission, and discount details. You can create the program within seconds.

Here is an example of creating a WooCommerce referral program to give a 10% commission to customers and a 10% discount to referrals.

One of the key highlights of WPRelay is the ability to create a signup form for a referral program for WooCommerce. These signup forms can make it easy to promote the programs across various channels. Additionally, you can also effortlessly recruit customers and referral partners.

Once you have created an affiliate registration form in WooCommerce, you can easily embed it into your WooCommerce store for easy access.

Step 3: Set WooCommerce Customer Incentives

Setting the right customer incentive is key to making your WooCommerce referral program a success. WPRelay lets you set flexible WooCommerce commission rates like,

1. Fixed Commission: A fixed amount is granted to the customer on a successful referral sale. Example: $100 for every successful sale
2. Percentage-Based Commission: A percentage of the total order value is given as a commission. Example: 10% reward on referral sale
3. Tier-Based Commission: Based on performance or certain conditions, the commission rate increases. Example: 10% commission until 10 referrals. 20% commission for each referral after that.
4. Recurring Commission: After a successful referral, the customer gets a commission for either every purchase made by the referral or for the mentioned number of consecutive purchases. Example: $50 reward for the first 5 purchases of your referral
5. Rule-Based Commission: You can assign commission based on certain rules. Example: Commission only for specific products

In this screenshot, you can see setting a 10% simple commission for customers.

Step 4: Create Unique Referral Codes in WooCommerce

You can create a unique referral code in WooCommerce for every customer automatically with WPRelay.

Once a customer is recruited into the referral program in WooCommerce, they will have their auto-generated unique referral code.

To add a customer to your WooCommerce referral program, you can go to the WPRelay dashboard -> Affiliates -> Create Affiliate.

You can then choose the program to be assigned, enter the details of the customer like name, and email, and save it. A unique referral code will be generated for the customer.

To access the full details, you can click on the affiliate name. The details will be displayed as shown in the screenshot.

Step 5: Pay Customer Rewards in WooCommerce

Paying customer rewards in WooCommerce is an important part of automating customer referral workflows. Referral system integration in WooCommerce in WPRelay includes other third-party tools for payouts like PayPal, Tremendous, etc.

In WPRelay, you can set when the commission can be approved through your WooCommerce referral program.

• Commission can be automatically approved
• Commission approved after a given number of days

You can also choose at what point of your order status the commission can be approved.

With one simple click, you can initiate a transparent payout process for your customers with WPRelay.

Click Pay Now and enter the amount to be paid. Then, by choosing the mode of payment, you can pay and complete the process.

This automation of commission approval and payout for your WooCommerce referral program can save time from manual tasks. With WPRelay, you can achieve accuracy and transparency to achieve maximum results through the referral program in WooCommerce.

Step 6: Track Referral Program Performance

Tracking referral program performance is mandatory to understand the success of your WooCommerce referral program. This will help you refine your program and optimize it for better results.

WPRelay will give you full details on the referral orders, commission, payout, payout history, etc. This way you will be updated on all happenings with your referral program.

Creating a WooCommerce referral program with WPRelay is simple, and easy, and will save you a lot of time through automation. Thus, you can increase your conversion and sales.

Tips to Create the WooCommerce Refer a Friend Program

Creating a successful WooCommerce Refer a Friend Program requires thoughtful planning and execution.

Here are the best tips to create a successful WooCommerce referral program that ensures maximum participation and results.

1. Define Clear Incentives: Use compelling incentives like discounts, loyalty points, store credits, or free products that appeal to both referrers and referees.
2. Simplify Participation: Ensure the referral program in WooCommerce is easy to join and use. You can create a signup form with WPRelay that can simplify the onboarding of referral partners.
3. Promote the Program Effectively: Leverage email campaigns, social media, and website banners to inform customers about your WooCommerce refer-a-friend campaign and encourage engagement.
4. Encourage Friend-to-Friend Marketing: Build trust by promoting real customer success stories. This will help the creation of referral campaigns that work and increase referrals.
5. Track and Optimize Performance: Regularly analyze the performance of your referral program for WooCommerce to identify areas for improvement. Implement referral engagement strategies and refine your program to suit customer preferences.

By following these WooCommerce refer-a-friend strategies, you can effectively boost referrals for your WooCommerce store. This will help enhance your customer loyalty and achieve revenue growth.

Top Referral Plugins for WooCommerce with Key Features

Some of the top referral plugins for WooCommerce that can help your e-commerce store are:

1. WPRelay

WPRelay is the best solution for affiliate, referral, and influencer marketing for WooCommerce.

Key Features

1. WPRelay offers automatic commission rate options including fixed amounts, percentages, tiered rates, or custom models. This can help drive performance.
2. Easily create and manage personalized affiliate and referral programs in WooCommerce that align with your business goals.
3. Handle affiliate recruitment with ready-made signup forms. This makes it easy to promote and attract affiliates to become part of your WooCommerce referral program.
4. Provide affiliates with a personalized dashboard to track referrals, view earnings, and monitor their performance.
5. Quick and clear payouts through multiple payment options like PayPal and Tremendous.

2. WPLoyalty

WPLoyalty is the best solution to handle your WooCommece loyalty and referral programs in one place.

Key Features

1. Create campaigns that allow customers to earn points for activities such as purchases, sign-ups, reviews, referrals, and more.
2. Introduce a tiered rewards system that motivates customers to engage more and earn exclusive perks.
3. Encourage quicker redemptions by setting an expiration date for points, creating a sense of urgency.
4. Integrate rewards programs into stores operating in multiple languages and currencies for global accessibility.
5. Provide an easy-to-navigate rewards widget for customers to view, redeem, and track their rewards conveniently.

3. AutomateWoo – Refer A Friend add-on

This Refer A Friend add-on in WooCommerce by AutomateWoo can help create a referral program and increase referral revenue.

Key Features

1. Approve referrals automatically or manually ensuring flexibility and fraud detection.
2. Advocates can share referrals through Email, Facebook, Twitter, and WhatsApp.
3. Post-purchase widgets make it easy for customers to refer immediately after a purchase.
4. Built-in fraud detection features such as IP address matching, cookie tracking, and email checks.
5. Gain insights with detailed reports on referral performance for streamlined referral management processes.

Conclusion

Using the insights from this blog, you now have a comprehensive understanding of the WooCommerce Referral Program, how to set it up effectively, and tips to maximize results.

With the right tools and strategies, your WooCommerce referral program can improve customer engagement, and drive conversions.

Further Reading

• 9 Best Referral Plugins for WooCommerce Store to Grow Your Business
• Top 10 WooCommerce Affiliate Plugins of 2024
• How to create an affiliate program for a WooCommerce store?
• How to create an affiliate registration form for WooCommerce?